When you sign up with Rontar, you have to choose one of the two pricing plans to run your retargeting campaign:
Screenshot from Rontar
Alternatively, for advertisers with less than 50 visitors a day we offer the Free Forever plan as additional tool for growing your enterprise.
You should consider three things when choosing the pricing plan:
- The number of visitors your website gets daily
- Access to advanced campaign settings
- Websites your ads are shown on
The number of visitors your website gets daily
Since retargeting shows ads to past visitors only, it’s very important to know the number of visitors on your website before choosing your plan. All plans, except the highest one, have a limited number of impressions included, which in turn limits how much of your audience can be reached with retargeting.
When you move the visitor slider on the Billing page, the reach figure will change. So will the plan we recommend for the selected number of visitors.
Example: if you have just 15 visitors daily, the Free Forever plan will be your best fit. In this case, the potential reach will be 56% of your audience. If you have 30 visitors but still decide to go with the Free plan, your reach will be limited to just 28% of your audience. It means that 72% of your audience will not see your ads and you will easily hit the upper limit of 100 impressions a day. However, if you decide to switch to the Basic plan, you will be able to reach 100% of your visitors and not hit the upper limit of 5,000 daily impressions on this plan.
Important. The Free Forever plan was designed specifically for companies that are just starting out and have less than 50 visitors daily. Companies that get more than 50 visitors daily can still choose the Free Forever plan to see what the ads look like, where they are shown on the internet, what the dashboard looks like, etc. However, since the number of impressions you get on this plan is limited to just 100 daily, you should not expect it to drive any sales. If you get more than 50 visitors daily and choose the Free Forever plan, it will work for 7 days after which your campaign will be paused and you will be encouraged to switch to a higher plan.
The number of visitors on your website is the main factor that you should consider when choosing the right plan. The plan you select directly affects the volume of impressions, clicks, and conversions you get from retargeting.
Access to advanced campaign settings
When you upgrade to one of the higher pricing plans (Basic, Business), advanced campaign settings become available to you:
Screenshot from Rontar
If done right, manual editing of these settings can significantly increase the effectiveness of your retargeting campaign, including the number of impressions you get, clicks, and ROMI. You can read more about advanced settings here: https://help.rontar.com/hc/en-us/articles/360020955193-Advanced-campaign-settings
Please be advised in case you have 45 visitors or below it makes no sense to upgrade to a higher plan just because of these settings.
Websites your ads are shown on
On all plans, we show your ads on hundreds of thousands of quality websites. This is possible thanks to our cooperation with the largest ad networks like Google AdX and OpenX.
However, because the Free Forever plan is limited to 100 impressions a day, your ads may not be visible on a small group of top websites. Among those sites are The New York Times, ESPN, The Washington Post, Weather.com, Fox News, etc.
The ads on these websites have better placement and the chances are higher that they’ll be clicked. Visitors to these websites normally have a higher purchase intent. But the most important benefit of being on these websites is what it will do for your business’ reputation.
If those things are important to you, consider upgrading to one of the paid plans.