The first step to start your dynamic retargeting campaign is to provide us with the link to your product feed.
Rontar accepts product feeds of three types:
- Google Base
- Rontar XML
- CSV
Product feed structure
The product feed should contain one entry per product. Required content for each product:
- Product ID
- Title
- Price
- Image URL
- Landing page URL
Product feed examples
Google Base example
<?xml version="1.0"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
<channel>
<title>The name of your data feed</title>
<link>http://www.example.com</link>
<description>A description of your content</description>
<item>
<title>Red wool sweater</title>
<link>http://www.example.com/item1-info-page.html</link>
<description>Comfortable and soft.</description>
<g:image_link>http://www.example.com/image1.jpg</g:image_link>
<g:price>25</g:price>
<g:condition>new</g:condition>
<g:id>145728</g:id>
</item>
</channel>
</rss>Rontar XML example
<shop>
<currencies>
<currency id="USD" rate="1"/>
</currencies>
<categories>
<category id="1">Phones</category>
<category id="2">Home appliances</category>
<category id="3" parentId="1">Cell phones</category>
<category id="4" parentId="1">Bluetooth</category>
<category id="5" parentId="1">Accessories</category>
<category id="6" parentId="2">Washing machines</category>
<category id="7" parentId="2">Fridges</category>
</categories>
<offers>
<offer id="10">
<url>http://shop.com/product_info.php?id=10</url>
<price>125</price>
<categoryId>57</categoryId >
<picture>http://shop.com/img10.jpg</picture>
<name>Nokia 6300</name>
<description>
Product description
</description>
</offer>
</offers>
</shop>CSV example
A CSV feed contains one product entry per line, where each piece of data is separated by a semicolon.
id;model;category;price;currencyId;available;url;picture
1;Nokia 6300;Cell phones;150;USD;true;http://www.shop.com/nokia6300;http://www.shop.com/images/nokia6300.gif
2;Nokia 6233;Cell phones;100;USD;true;http://www.shop.com/nokia6233;http://www.shop.com/images/nokia6233.gif