The first step to start your dynamic retargeting campaign is to provide us with the link to your product feed.

Rontar accepts product feeds of three types:

  • Google Base
  • Rontar XML
  • CSV

Product feed structure

The product feed should contain one entry per product. Required content for each product: 

  • Product ID
  • Title
  • Price
  • Image URL
  • Landing page URL

Product feed examples

Google Base example

<?xml version="1.0"?>
<rss version="2.0"  xmlns:g="http://base.google.com/ns/1.0">
<channel>
<title>The name of your data feed</title>
<link>http://www.example.com</link>
<description>A description of your content</description>
<item>
    <title>Red wool sweater</title>
    <link>http://www.example.com/item1-info-page.html</link>
    <description>Comfortable and soft.</description>
    <g:image_link>http://www.example.com/image1.jpg</g:image_link>
    <g:price>25</g:price>
    <g:condition>new</g:condition>
    <g:id>145728</g:id>
</item>
</channel>
</rss>

Rontar XML example

<shop>
<currencies>
  <currency id="USD" rate="1"/>
</currencies>
<categories>
  <category id="1">Phones</category>
  <category id="2">Home appliances</category>
  <category id="3" parentId="1">Cell phones</category>
  <category id="4" parentId="1">Bluetooth</category>
  <category id="5" parentId="1">Accessories</category>
  <category id="6" parentId="2">Washing machines</category>
  <category id="7" parentId="2">Fridges</category>
</categories>
<offers>
<offer id="10">
  <url>http://shop.com/product_info.php?id=10</url>
  <price>125</price>
  <categoryId>57</categoryId >
  <picture>http://shop.com/img10.jpg</picture>
  <name>Nokia 6300</name>
  <description>
    Product description
  </description>
</offer>
</offers>
</shop>

CSV example

A CSV feed contains one product entry per line, where each piece of data is separated by a semicolon.

id;model;category;price;currencyId;available;url;picture
1;Nokia 6300;Cell phones;150;USD;true;http://www.shop.com/nokia6300;http://www.shop.com/images/nokia6300.gif
2;Nokia 6233;Cell phones;100;USD;true;http://www.shop.com/nokia6233;http://www.shop.com/images/nokia6233.gif
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