Here is the list of content prohibited for advertising in our system.

Counterfeit goods

It is prohibited to sell or promote for sale counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.

Dangerous products or services

It is not allowed to promote products or services that cause damage, harm, or injury.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Enabling dishonest behavior

We don't allow the promotion of products or services that are designed to enable dishonest behavior.

Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.

Inappropriate content

We don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.

Adult content

We don’t allow adult content in ads and destinations.

Examples of restricted adult content: strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses.

Alcohol

We don’t allow alcohol-related advertising, both for alcohol and drinks that resemble alcohol.

Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

Copyrights

We don’t allow ads that are unauthorized to use copyrighted content.

Gambling and games

We don’t allow gambling-related advertising.

Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites.

Healthcare and medicines

It is prohibited to advertise healthcare-related content.

Political content

We don’t allow political advertising.

Examples of political content: promotion of political parties or candidates, political issue advocacy.

Financial services

Advertising of financial products and services is prohibited.

Trademarks

Resellers are prohibited from using the trademark in the ad text.

Legal requirements

You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Google's advertising policies, for all of the locations where your ads are showing.

Other restricted businesses

If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.

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